The myths of email marketing are dangerous and to be strongly avoided. Because they can direct your attention in the wrong directions. With no way out. Proceeding only by following ideas and feelings can be a problem for a potentially perfect plan like the one that allows you to update and reach a mass of email contacts eager to read your updates.

This is precisely the point: are we sure that we are long-awaited by the people who subscribe to the list we have created to do email marketing? See, I wouldn’t be so sure.

Here’s what to question to get your funnel. The Funnel (also known as a sales funnel or marketing funnel) is the process by which companies guide customers in purchasing products. The…it does not develop through mere improvisation. But allow us to move towards values ​​capable of making a difference.

The Topic Of the Post

• 1 The subject line is the real strength of your email
• 2 You must send a maximum of 2 emails per week
• 3 Just send an email and you have reached the goal
• 4 A beautiful email works and that’s what matters
• 5 Promotional emails don’t work, they annoy
• 6 Email marketing is dead (so you need to do more)
• 7 Myths of Email Marketing: Do You Know Any Others?

The subject is the real strength of your email

The first element to unravel and clarify: defining a good email subject is essential when you have to write an effective newsletter. Both for your branding work and corporate communication. But if you focus everything on this element and ignore the rest, you risk finding yourself with an ineffective campaign. But what are the other elements that make the difference?

First, you need to consider that people decide whether or not to open an email because of the name field, which is the sender. I trust? I know him? Furthermore, there is the pre-header, the copy that follows the subject and anticipates the email body: do you optimize it? Never forget this detail.

You must send a maximum of 2 emails per week

Great marketing myth declined through e-mail. How many emails to send per month so as not to annoy the user subscribed to your list? There may be some general indications, but the only way to define this issue comes from tests.

I don’t question the possibility of pestering audiences with 10 emails a week, but it’s fair to tackle the point analytically. That is, verifying the behavior of the segments concerning a certain step of the strategy conceived and applied in the field every day.

Just send an email and you have reached the goal

No, it is not true. You can’t do a good business if you don’t have professional software. And even if you use Mailchimp or Mailup, simply collecting contacts is not enough. This way you can send messages to an indistinct list, but the result is not satisfactory. Reason? You have to segment, create specific and personalized paths for registered users.

Segmentation can make a difference.

“Segmented campaigns drive a 760% increase in revenue”. This underscores www.campaignmonitor.com’s research to confirm a key step: emailing is not enough to collect results. You need to group your contacts based on demographics, shopping, browsing, etc. From this information, you can customize messages for specific groups.

A beautiful email works and that’s what matters

Quite the contrary. Or rather, the design is important and it is right to have a clear identity in the header and the email body. People need to understand immediately who you are and which one brand. A Brand is an identification symbol, trademark, logo, name, word, and/or phrase that companies use to distinguish their product from others. A combination …sent the email. But think rather about the content, simplicity, and functionality of the message. A design-heavy newsletter doesn’t work just because it’s glamorous.

Among the myths of email marketing is this: the omnipotence of aesthetics. Often these attentions are accompanied by a total neglect of functionality on desktop and mobile.

Promotional emails don’t work, they annoy

This is not always the case: they become annoying when they disturb them every day and are not on target. Target refers to a group of potential customers to whom a company wants to sell its products or services. The Target is consequently also …. Or maybe you haven’t set up a good campaign lead nurturing is the automated process of sending personalized and relevant content to leads, prospects, and customers at each stage of the process of …to feed the user’s interest with useful messages and insights capable of contextualizing the work you do.

Emails that sell something – or that offer discounts, offers, coupons, promotions – can be trashed in an instant if they don’t follow a content marketing path. And if they are not personalized, designed for a particular audience. Here, again, the concept of segmentation comes into play together with a painstaking work of copywriting, design, and usability.

Email marketing is dead (so you need to do more)

Last point on the list, the one that is often listed by two very distinct categories of people: those who have an interest in getting your attention and the characters who have no idea what they are saying. Among the myths of email marketing, there is always its alleged demise. Just as it has been dead for a long time SEO.Search Engine Optimization (search engine optimization): the set of strategies and practices to position websites or web pages in the organic results of the engines …and blogging is dead, but also social media marketing.

The truth is that you can only get good results if you include this methodology in a complete, not improvised, web marketing plan. Often those who stress the end of a sector do so also because it has failed to have good results. In any case, do not fall into easy improvisations.

The Myths of Email Marketing: Do You Know Any Others?

When you work with a good web strategy you must always have a critical and detached look on how to use a tool. Marketing is full of solutions to achieve a goal but not all of them are suitable for your purposes. That’s why the most important myth to unravel is this: email marketing is good for everyone. Here is the real, great, danger to be avoided.

To convey the idea that each of us can use email marketing, even to promote a bar or a butcher’s shop. I say that each tool must be evaluated and chosen based on a broader insurance strategy. Only if you know how to move can you get interesting results, do you agree on this?